Some of you know what an Alternate Reality Game is and some of you do not.
If you’re a member of that second group, the first thing you need to know is we’re going to be giving away some stuff. And I mean a lot of stuff. Stuff that you most definitely can’t get anywhere else. Stuff that you’ll most definitely want, if you’re a fan. If you’re not a fan, this stuff will be next to worthless to you. We are literally wasting your time right now.
But for the rest of you, we’re not just showing up, dressed in Santa costumes and throwing free shit at you — you’re gonna have to earn it. Listen up because shit’s about to get all kinds of real up in this bitch. That’s where the ARG comes in.
An Alternate Reality Game is basically a big, complicated internet scavenger hunt. It is a test of your skill, creativity, patience and spare time. We did one a few years ago before John Dies at the End hit shelves. If you played that one, forget everything you know about how we ran it because we’re taking this one up several levels.
And if you play your cards right, quite a few of you are going to walk away from this thing with some really cool shit that none of your friends will have. Obviously, we’ll be giving away signed copies of the sequel “This Book is Full of Spiders (Seriously, Dude, don’t Touch It),” but that’s expected — there is going to be so much more. Stuff that I can’t even tell you about yet. And I mean legally, because we don’t actually have some of the stuff yet and we don’t want to get sued.
October 2, 2012 — Preorder it here.
So how do you play? Where do you go? What are you looking for? We won’t tell you. Figure it out. Think of it like an Easter egg hunt, except with stupid instead of eggs, and instead of in the park, it’s being held in an abandoned mental hospital.
Want help? Hints? You only have each other to rely on — we have created a thread over at the Cracked boards for people to discuss what they have found, and surely you’ll also find people discussing it over at the Facebook fan page. But I urge you to participate because nobody ever got anywhere in life, just sitting on their ass.
Well, actually, Dave and I did, but we’re kind of the lucky exception to the rule. But you know what I mean. Don’t be a nit-picking asshole.
So anyway, how do you play the game? Figuring that out, is the game. The only note I’ll give you right now is that the clues will get more and more difficult as the weeks go on. This week, I’m sure that veteran ARG players will have their answers within hours of this post. It will get harder. You’ll need to cooperate, and rely on each other. But in the end, there will be only one winner. Well, there’ll be several winners because we have multiple prizes, but you knew what I meant. Fuck you.